Intriguingly, the Epic Theatre chain has dropped their surcharge for 3D movies. I’m not a big fan of 3D movies as I find that in most movies, it serves simply as a distraction. It is supposed to make things more immersive but I find it has the opposite effect. Having said that, it is nice for patrons to have a choice without the exorbitant upcharge. Bravo, Epic!
Borrowing a page from Hulu’s book, YouTube has introduced YouTube Red, their new ad-free service. It is $10 a month unless purchased through ios (ios charges $13). I already pay for Hulu and Netflix as well as receiving Amazon Prime because of my wife’s joy at receiving packages quickly (you can see why I don’t need cable). I can’t see shelling out for this but I can see it being useful for others (my granddaughter really enjoys toy unboxing videos).
This does bring up the possibility of a troubling new trend. Start something for free, get people hooked on content, then crowd the site with ads, finally offer to remove the ads if they pay each month to remove them.
Which brings us to microtransactions. They were an anomaly until several companies proved that you could make a fortune giving your game away and then making progress nearly impossible without a tiny tiny purchase of some in-game commodity. Now even games that cost $60 will charge you for planned but not yet released expansions, variant costumes, etc.