Apparently Regal got a good reaction to their limited edition $100 Spectre card. Now they have a $100 limited edition The Hunger Games: Mockingjay part 2 card.
“Guests with the Regal Ultimate Ticket can receive one admission to “Hunger Games Mockingjay Part 2″ each day for the entire run of the movie in Regal theaters. This limited edition stainless steel collectible is laser etched and features the iconic Mockingjay symbol. Each will be personalized FREE with the recipient’s name. Hurry! Production is limited to only 1,000 available units. Be Part of the Revolution. Again and again.”
There are a few things that Regal has clarified since the introduction of the Spectre card. Customers receive 100 points on their Regal Crown Club card. They tout this as a bonus but it is just the same number of points you would have received had you spent that $100 on individual tickets. The card is good for IMAX and RPX showings as well.
I like the tchotchke but with RPX showings being $13 in our area, I’d have to go see the movie on eight different days to get my money’s worth.
Obviously the big question is will they do this program for Star Wars?
Also on the Regal front, I received an email about Regal’s new My Way Matinee program. This is a serious misnomer as it is pretty much the opposite of my way.
“In partnership with Puzzles International and the autism community, Regal Cinemas brings you My Way Matinee. This program is a way for individuals, families and friends to enjoy a morning at the movies in a comfortable environment. The auditoriums dedicated to the program have their lights up, the sound turned down and audience members are invited to get up and dance, walk, shout or sing!”
While this program does not at all appeal to me, I do applaud Regal’s efforts to reach out to the autism community. It is interesting that they note “enjoy a morning at the movies” because both Regals in my area stopped showing morning movies as soon as summer ended.