DealFlicks – Deal or No Deal?

DealFlicks

 

Lately I have enjoyed doing a lot of business with Dealflicks. DealFlicks is a scrappy little startup. They offer discounts on movie tickets and concessions at theaters across the country.

I say scrappy startup because not all movie theaters are included. Locally, Epic is the only theater onboard with Carolina Cinemas starting up soon. This leaves out Flat Rock Cinema, Cinebarre, Fine Arts theater, Carmike and both Regal theaters.

Also excluded appears to be Warner and Sony releases, This is often the case with those two companies and bargain tickets of any kind. This means no bargain The Amazing Spider-Man 2 or Godzilla tickets.

Locally all of our bargains are a sort of 25%, which is disappointing as that isn’t enough to sell me. The ‘sort of’ is because they list Epic’s matinee price as $8 to give them a price of $6 but Epic’s actual matinee price is $7.50. Their deal with Epic does not yet include any discount at concessions.

Their system occasionally has problems communicating with the local theater though an email to their customer service department resolved my problem astonishingly fast. The other issue is that I have yet to find a way to use this in conjunction with the theater’s rewards program.

If you have a local theater they support, I would highly recommend signing up. While my experience of their deals have just been a slight discount in exchange for a bit more difficulty, they occasionally have deals where you can buy DealFlicks Bucks at a discount rate. Mother’s Day had a deal where you could buy $10 in DealBucks for $5. This allows me to buy the $6 discount ticket for $3, which is a great savings from the original $7.50.

8 Things Movie Theaters Need

Looks like I’m on a movie theater things kick.

1. Unlimited refills on soda: Restaurants learned this decades ago – soda and tea cost nothing. Carolina Cinemas has FREE refills and the machine is outside of the register area so you can help yourself. Regal Cinemas has a single FREE refill on their large but their large is a 56 ounce bucket that I have to carry with two hands.

Coke Freestyle

2. A Coke Freestyle machine: I understand that most people will drink Coke, Diet Coke, or Sprite. I am not most people. I love Minute Maid’s low-calorie lemonade. No it doesn’t taste like real lemonade but neither does it have the calories. The Coke Freestyle machine lets me turn it into low-calorie orange-ade, raspberry-ade, cherry lemonade, etc. My wife gets Diet Barq’s Root Beer – try finding that anywhere else. The Coke Freestyle machines allow hundreds of drink choices from a single machine. AMC Disney has these and they are wonderful.

3. Cellular cutoff: Perhaps this is just me but I would love to attend a movie theater that was shielded from signals. This would mean that patrons would need to leave the theater to text, Facebook, tweet, and make phone calls. If you are one of those people that think texting doesn’t bother the other patrons, you are WRONG.

4. Unlimited points: Most theater chains have a rewards program, if only to prevent you from going to the other theater that has a rewards program. Almost all of them are the same with a point earned for every dollar spent and rewards every forty or fifty points. The problem is that they all have point cutoffs. At Epic, you can only earn twelve points a day – who spends only $12 going to the theater? Why do you cap points when you want patrons to spend more? Most do this by hiding the cap and explaining the rewards program in only the vaguest details.

Carolina Cinemas Wednesday

5. Discount days: Theaters have a difficult time getting patrons in Monday through Thursday. Studios have responded by allowing movies to premiere at 10 p.m. on Thursday, sometimes 8 p.m. Epic has $5 Tuesday and Carolina has $5 Wednesday but these programs are far from common.

6. Return old films: Yes, theaters are resistant to showing something you can watch in your living room but bringing back Star Trek (2009) for one showing before the premiere of Star Trek: Into Darkness seems a no-brainer. Showing Edgar Wright’s Shaun of the Dead and Hot Fuzz before the premiere of The World’s End makes for a fun marathon. Sadly my Regal Biltmore is not doing this but other Regals are.

7. Give out more promotional items: Promotional items abound and are very cheap to produce. Use these as an opportunity to get people in the seats. Arrange giveaways to promote films.

8. Use social media better: Get people interested in your Facebook by running promotions. Text them offers or coupons like Regal does. Don’t bombard them but don’t make them come to the theater to find out specials.