I was sitting in Subway the other day and noticed that they are now shilling for Syfy. Advertised on my table indicated that in Sharknado 2, Shark Happens! This seems an odd fit for Subway.
They are also running a Galaxy of Fresh campaign. Purchase a large drink and enter the code for a chance to win subs and movie tickets (presumably Guardians of the Galaxy). The website states that entering five codes will get you a movie ticket and you get one code just for giving your information. No purchase is necessary blah blah blah